Design Tips

________ Digital or physical? This is actually a great question to ask yourself when working on promotional materials before it heads to the printer or social media. This simple question should determine how you export your final project—let alone how you begin to design your project. It will make a world of a difference if you want to put your best foot forward when—and where—you are promoting an event or ministry when it comes to color. Here's another question for you, did

________ One of my favorite projects is creating and developing newsletters with clients. Why do I find so much pleasure in this? Because we get to tell your ministry's story that invites others into the journey. With this simple communication tool you can begin to scratch the surface of how you are serving the people God has entrusted in your care, and invite others to join in the mission. I don't get to work with each of my nonprofit clients as closely as I would love, but

________ I worked as my parish secretary for a number of years and somehow didn't get fired. I was good at greeting individuals who came in, and could strike up a small conversation with anyone who was waiting to speak to Father. I answered questions to the best of my ability and made sure that the front desk was always kept presentable. All this to say I still wasn't really "secretary" material. I was also in charge of creating our weekly bulletin, which is where my degree i

________ A single photo can speak 1,000 words. A skilled photographer knows how to let in the exact amount of light needed to capture the single moment of time. Not only can they capture clarity and precision, but also substance. There's emotion, angle, drama, even a story worth getting through. But what if you can clearly see the pixels (individual, colored boxes that make up an image) that should be hidden to the viewer's eye? What if the photo is lacking a focal point? Wha

________ I'm going to let you in on the biggest secret that freelance designers avoid telling you: NOT ALL PROJECTS NEED A PRO DESIGNER. Did I really just say that? Yes I did. Do I actually mean it? 1,000% yes! Would my business manager—if I had one—go white as a ghost at my terrible self-advertisement? Absolutely! But here I am, a professional designer, telling you my reader, that I am not always needed. My clients are different from the typical company or individual a freel

________ A consistent assumption that's been thrown at me is that I have a natural talent for enticing people to purchase my organization's services, or that I know how to work the perfect TikTok algorithm to draw in the biggest numbers. Heck, sometimes it's even assumed my body copy—any of the words you see in an advertisement, article blog, street sign, you name it—will be flawlessly worded and grammar-free 100% of the time! I worked two communication roles after college, b